Your a Game by Damon Suede & Heidi Cullinan

Author:Damon Suede & Heidi Cullinan [Suede, Damon]
Language: eng
Format: epub
Publisher: Evil Mastermind, LLC
Published: 2016-06-29T16:00:00+00:00

People read genre fiction for entertainment. They want something that gives them an emotional ride. Your job as a genre fictioneer is to provide that ride. That is literally the only thing you owe your readers.

Your self-interest is not the same as your audience’s. Readers do not purchase your book to validate you or pay your bills. Your book is an emotional ride, and they pay for access. If your brand is one of familiarity and accessibility, your readers may think fondly of you and wish you well, but they don’t buy your book because they want you to be able to afford the new iPhone. Every potential reader shows up asking, “What’s in it for me?”

In addition to having their own motivation as a class of people, readers as individuals are not interchangeable cogs. Every book, every author, creates a distinct circle of readers. There may be genre or tone overlaps between these groups of readers, but one of the biggest challenges for you as an A-game author is identifying and engaging with the circle of readers most inclined to enjoy your work and recommend it enthusiastically.

In other words, the customer isn’t always right; only the right customer is always right.

Your voice makes your books a unique opportunity. If you know your craft, your readers already exist if you can manage to find them and vice versa. In the best of all possible worlds, your book will make their life better: happier, calmer, funnier, smarter, more exciting. That’s what you need to express clearly: how your fictional book will improve your readers’ real lives.

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